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请输入英文单字，中文词皆可：

brochureware    
Planned but non-existent product like
{vaporware}, but with the added implication that marketing is
actively selling and promoting it (they've printed brochures).
Brochureware is often deployed to con customers into not
committing to an existing product of the competition's.

The term is now especially applicable to new {websites}, web
site revisions, and ancillary services such as customer
support and product return.

Owing to the explosion of {database}-driven, {cookie}-using
{dot-coms} (of the sort that can now deduce that you are, in
fact, a dog), the term is now also used to describe sites made
up of {static HTML} pages that contain not much more than
contact info and mission statements. The term suggests that
the company is small, irrelevant to the web, local in scope,
clueless, broke, just starting out, or some combination
thereof.

Many new companies without product, funding, or even staff,
post brochureware with investor info and press releases to
help publicise their ventures. As of December 1999, examples
include pop.com and cdradio.com.

Small-timers that really have no business on the web such as
lawncare companies and divorce laywers inexplicably have
brochureware made that stays unchanged for years.

[{Jargon File}]

(2001-05-10)


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  • Brochureware - Wikipedia
    Brochureware was a term used to describe "simply listing products and services on a Web site " [1] To emphasize what's lacking, Advertising Age referred to "static brochureware" [2] – it just stands there and "is little more than a brochure "
  • Definition of brochureware | PCMag
    A website that advertises a product but contains only the equivalent of a paper brochure with no interaction A website can be a lot more elaborate
  • Brochureware Explained
    Brochureware was a term used to describe "simply listing products and services on a Web site " [1] To emphasize what's lacking, Advertising Age referred to "static brochureware" [2] - it just stands there and "is little more than a brochure "
  • Breaking The Brochureware Mindset - Forbes
    The term "brochureware" was coined early in the Web era to refer to business websites that were nothing more than online marketing brochures, typically presented as a set of static pages
  • Brochureware | Article about brochureware by The Free Dictionary
    Many new companies without product, funding, or even staff, post brochureware with investor info and press releases to help publicise their ventures As of December 1999, examples include pop com and cdradio com
  • brochureware - Wiktionary, the free dictionary
    Noun brochureware (uncountable) (Internet) Promotional material converted directly from existing printed brochures into a website, and thus lacking interactive features
  • Reliance Matrix
    Reliance Matrix delivers employee benefit, absence management and workforce productivity solutions through the financial stability of a top-rated insurance carrier, the proven innovation of an absence TPA, and the daily commitment of thousands of team members across America Where larger competitors offer size, we inspire confidence and long term engagement through integration, reliability and
  • Brochureware site - IBM
    A brochureware site is an externally facing site that acts as an organization's presence on the World Wide Web The overriding focus is on representing the organization's brand to its potential customers
  • The brochureware approach and its limitations
    The good news is that we can do better than Brochureware In the next sections, we will systematically consider the structure of the content, and the user goals





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